Ad Targeting: Getting the Basics Right is More Important Than Ever + Bonus Quiz

The word audience on a whiteboard with arrows pointing to it representing ad targeting

What came first: the ad or the target? The answer should be the targeting, but if you don’t know about your ad content, you can’t properly create your audience targeting strategy, and pretty soon you’ll find yourself in an another existential programmatic crisis.  Getting the basics of ad targeting right is in fact the most […]