Based out of the Southern Florida area, JSB Media is a full-service media planning and buying agency that’s run campaigns for an impressive roster of clients like Google, Fender, Radisson, Qantas Vacations and much more. It’s been more than one year since Klever Programmatic has had the pleasure of working with JSB Media, and the relationship has only strengthened “because the performance is there,” says the agency’s Founder and President, Jordan Bratter.
We sat down with Jordan to talk about selecting Klever Programmatic as a partner, and the results he gets from working together. Check out the full story, video interview and transcript below.
JSB Media creates custom digital strategies for some of the world’s biggest companies, leveraging the right mix of channels for each campaign – be it search, social, or programmatic. JSB had previously worked with other programmatic partners like Klever but wanted to get even better campaign results for their clients by testing new providers. “Before Klever, we had another provider similar to Klever,” Bratter says.
JSB Media was introduced to Klever Programmatic and initially tested just one campaign before moving more business over. Bratter explains that trust and seniority were what mattered most when choosing Klever as his agency’s programmatic provider – particularly because millions of dollars and the agency’s name are on the line.
Bratter also says that direct access to Klever’s senior programmatic staff at all levels of the organization is something he hasn’t experienced with previous providers. Today, it’s been over a year that JSB Media and Klever Programmatic have been working together to run campaigns on retail, real estate, SaaS, hospitality and more.
Since JSB Media and Klever Programmatic have started working together, the agency has more time to focus on their business and client relationships. More importantly, performance results have increased!
The agency is constantly seeking to exceed its client’s expectations and goals, and Klever Programmatic has allowed the agency to do just that when it comes to programmatic performance. The results achieved together are encouraging, and Bratter now considers Klever as a true partnership. He says he’s even been able to gather strategic recommendations around new business development from Klever, which adds to the value of the relationship.
With the relationship running stronger than ever, JSB Media and Klever Programmatic have no plans to slow their mutual success down.
My name is Jordan Bratter. I am the Founder, President and Operator of JSB Media. We are a full-service media planning and buying agency. Today we work with Klever to help support our programmatic needs on a variety of businesses – from retail to real estate to SaaS to hospitality.
Before Klever, we had another provider similar to Klever. We were able to increase our performance from our previous provider. What I always do is I compare Klever to our direct programmatic campaigns and see where the performance is trending. Sometimes Klever will beat our direct campaigns and we’ll shift more budget towards them.
Klever has earned my trust and given me the ability to take a step back from certain campaigns and focus on my business, and focus on my clients because they have the trust in my organization from performance. Some of the stuff we’ve been able to do now that we’re a Klever customer, and that we weren’t able to do before, is have direct access to all the people who are managing aspects of the campaigns -from ad operations to analytics, to programmatic traders, and all the way up to the top of the organization. And that’s important when you’re talking about millions of dollars worth of investments with a partner. You need to have that trust.
They weren’t just throwing junior people onto the business. Everybody was extremely knowledgeable, like senior, hands-on, working to understand our needs, understand our goals, understand what we were trying to get out of each and every campaign that we were running through them. Now almost a year past our initial working together, that hasn’t changed at all. They continuously show knowledge. They continuously have extremely senior people on all business.
Of course, there was skepticism about working with Klever, but it’s with working with any partner. It could be an ad tech platform or it could be a direct publisher. There’s always skepticism because my name is on the line. I own and operate this organization, and it’s my responsibility not only to grow the organization, and look for new partners, but also to make sure my clients are exceeding every goal that they come to us with.
If I could give advice to who’s maybe on the edge of working with Klever – I was in your position over a year ago at this point – give them an opportunity, give them a chance. Let them prove themselves to your organization and to your client’s business. Or if you are a brand, give them an opportunity. They’re not just an adtech platform, they’re an invaluable partner that goes above and beyond what they’re supposed to do. They really are a partner in the true sense of the word in providing strategy, direction, opportunities, and advice.
They’ve been able to be a resource in new business development for me by giving thoughts and ideas, and I’ve used them as a sounding board for opportunities like that. As my business grows, that gives the opportunity for Klever’s business to grow through JSB Media, and it’s just become invaluable.
Feature Image: Unsplash/Lucas Sankey
Image 1: Screenshot taken by author January 2023 via MediaPost Marketing Politics Event