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ADVERTISING IN THE AGE OF INFLUENCERS

The ultimate B2C machine — influencers have scrubbed the market of traditional approaches to advertising. They bring in a fresh take and perspectives on trends happening within your audience. Influencers are just that — influential. Much like impact storytellers, they have the power and the potential to sway public opinion in favor or against brands and businesses. 

If your brand has an influencer in its back pocket, they can add remarkable value to your marketing strategy. Don’t believe it? Think again. According to Allied Market Research, influencer marketing is projected to reach $199.6 billion in value by 2032! 

Let’s look at the role influencers have and how they can be the best kept secret for staying relevant in a highly competitive market. 

INFLUENCERS CAN BOOST YOUR BRAND VALUThis Gen-Z concept might be hard to grasp but believe it or not, data shows influencer marketing was worth 21.1 billion dollars in 2023! So, how can influences actually add value to your brand? 

1. Influencers are proficient storytellers.
Influencers excel at storytelling, allowing brands to convey their sustainability narratives in a relatable and engaging manner. By sharing personal experiences with sustainable products or practices, they build trust and emotional connections with their audiences.

2. Influencers can reach a large audience. 

If they’re great at what they do (and most of them are), influencers come with a huge following. Their general audience size is astonishing. 

  • Nano Influencers – 1-10k followers.
  • Micro-Influencers – 10-100k followers.
  • Macro Influencers – 100k-1 Million followers.
  • Mega Influencers – 1 Million+ followers.

Due to the trust they’ve built within their community, partnering with the right influencer can significantly boost your brand’s exposure and foster customer loyalty. 

3. Influencers shape consumer behavior.

As the name suggests, influencers hold significant influence over the market. In fact, 69% of consumers noted that they trust influencers, friends and family over information coming directly from a brand. That’s an astonishing number. They often have incredible purchasing power and can lead their community towards any product, brand, or business of their choosing. 

4. Influence educating their audience on best practices.

Education is king.  Influencers use their platform to educate their audience on the latest trends, what to avoid, and what to support. This allows their community to make informed decisions on best practices when using their dollars for the greater good. 

Is your brand still struggling to find value in influencer marketing? It’s time to let those numbers speak for themselves. Tik Tok data shows influencer-generated posts consistently outperform branded posts, according to 60% of marketers? Moreso, in 2023, Instagram was the sixth most valuable media brand worldwide, valued at 47.4 billion USD! 

HOW TO FIND THE RIGHT INFLUENCER FOR YOUR BRAND

Finding the right influencer for your business is quite simple. Would you go to a BBQ to find a vegan? The best way to find influencers is to go where they hang out in the digital universe. 72% of marketers used Instagram for influencer campaigns, however, you can also find influencers in other social media networks such as Tik-Tok, Threads, Twitter, and LinkedIn. Better yet, word of mouth can be an incredible tool for finding the right people for the right influencer-based marketing. 

FINAL THOUGHTS

You can’t fight the future of marketing. Having key influencers on your side can be a game-changer for your business’s public image. These collaborations are rapidly dominating the B2C market, and not incorporating influencer marketing into your strategy would certainly be a missed opportunity.

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