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KLEVER’S CHIEF MARKETING OFFICER, DAVE WINSLOW, SHARES VALUABLE INSIGHTS ON SUSTAINABILITY

Chief Marketing Officer Dave Winslow, has been making waves in the advertising industry not only for his marketing expertise, but also for his leadership in Klever's sustainability initiative, Klever for the Planet. 

At the 2024 Green Media Summit, Winslow showcased the remarkable work he is spearheading at Klever — highlighting the importance of sustainability and impact storytelling for marketers. However, his commitment to the planet didn't just begin on stage or in his current position as CMO. Prior to Klever, Winslow served as the founder and CEO of Epik Brands, Vice Chairman of the Board of The Ecology Center, and successfully runs a publication called The Momentum, focused on stories of sustainability. 

With an impressive portfolio and a network of connections from his collaborations with storytellers, environmental activists, athletes, and brand leaders, Winslow brings a unique perspective to digital marketing, shaped by over a decade of experience. 

In this exclusive interview, Winslow explores his leadership approach towards sustainability and provides valuable insights for companies aiming to convey their “planet-first” brand values authentically. 

SUSTAINABILITY IS AT THE HEART OF YOUR WORK. CAN YOU DESCRIBE WHY SUSTAINABILITY IS IMPORTANT TO YOU?

For me, I've always been connected to the outdoors through activities such as hiking and camping, snowboarding, and now more in the ocean. With that connection, it makes you aware of the impact we have on the planet — and the steps we can take to be more sustainable. Simple steps, such as using a reusable water bottle, carrying out what you carry in, and eating what's local — can all have a big impact. Now with kids, I'm even more committed to sustainability, not just in my personal life, but professionally as well. 

HOW DO YOU KEEP UP WITH THE LATEST DEVELOPMENTS IN SUSTAINABILITY?

Well, I start the day reading www.themomentum.com of course! It ultimately involves a lot of reading and research, lots of discussions with industry peers and networking at sustainability focused events. Companies are truly investing into planet-positive strategies and with that, there is a lot more content, insights and general awareness of strategies being deployed — so I'm absorbing as much information as I can these days to inform my own approach. 

ON THAT NOTE, WHICH CLIMATE ISSUE DO YOU FEEL THE MOST CONNECTED TO AND WHY?

Reducing carbon emissions. All the simple steps I mentioned before are important, but the bigger goal has to be reducing carbon emissions. I've been focused on this in my professional work as the CMO of Klever, working to reduce our carbon emissions on our advertising campaigns, and in our company operations. We've been optimizing our advertising portfolio to remove high carbon publications without impacting performance, and we're continuing to find that these two approaches are complementary — better publications emit less carbon. With our goal in humanity to reduce the global temperature by 1.5 degrees, every action we take to further reduce carbon emissions is the mission we all need to be on. 

LET’S TALK ABOUT VALUES. WHICH OF KLEVER'S VALUES MATTER MOST TO YOU AND WHY?

Klever for the Planet. It is a value and statement we have that demonstrates our commitment to the planet. We are carbon-neutral certified  and also measure 100% of our advertising portfolio for carbon emission output. All of our promotional merchandise is sustainability sourced — from water bottles to clothing to signage, etc. Our goal is to make sustainability a core strategy and approach for the company — while staying focused on delivering high performing brand campaigns for our clients as our core focus. 

WHAT HAVE YOU LEARNED IN YOUR ROLE AS CMO SO FAR, AND WHAT HAS BEEN YOUR BIGGEST WIN TO DATE?

I've learned that our role as marketers has an outsized opportunity in sustainability.   The reason I state this is, marketers create advertisements, brands and much more that influences consumer behavior and buying decisions. We always need more sustainable products, but marketers can work to demonstrate to product teams how sustainability is a major buying choice for consumers today. Marketers can share stories of sustainability in our communications — reaching people with content that educates and informs on better choices that positively impact the planet. 

LASTLY, WHAT WOULD YOU RECOMMEND TO OTHER COMPANIES TRYING TO MAKE A SHIFT TOWARDS SUSTAINABILITY?

First, they can visit our Sustainability Center at Lab Zero in Encinitas, California. We built out a small center in a beach town in San Diego that demonstrates our approach to be more sustainable as a company and educates through our workshop program. Beyond this, going to industry conferences where sustainability is a topic is important — and finding events that focus purely on sustainability can be of benefit as well. 

Also, thinking about bringing in sustainability speakers to your company can be beneficial to share knowledge with your team members. Every step counts. 

If you’d like to make a difference and join a workshop at Klever for the Planet, visit and learn how you can get started.

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