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Native Ads vs. Display Ads: How Are They Different?

The easiest way to get eyes on your brand: Native and Display ads. They offer a rich visual opportunity to spark interest or turn curious clicks into conversions. 

But it’s important to know how they are different. That way, you can use them strategically. 

So, which one is right for your marketing plan? Let’s get into it. 

Getting to Know Native Ads

Native ads are the chameleons of advertising; they blend seamlessly into whatever platform they’re on, i.e., sponsored articles, recommended reads, or promoted posts. Because they don’t disrupt the visual flow of a webpage or app, they offer a great user experience on desktop and mobile. And the proof is in the pudding: a Sharethrough/IPG Media Labs study showed that Native Ads are viewed 52% more than Display Ads.

Meet Display Ads

Display Ads are the show-stoppers. They're the banners, images, and videos that pop up, demanding your attention. You can't miss them, and that's the point.

Display ads are a great way to make a splash if you have a new product release or brand launch. They’re great for spreading the word and getting noticed fast. But, they do have a lower CTR of just about 0.05%.

So…which one? 

Native vs. Display—how do they measure in different categories? Here’s our breakdown. 

Display Ads vs. Native Ads: User-Friendliness

   -Native Ads: Smooth operators that blend in like locals.

   -Display Ads: Bold and flashy, but might feel a bit pushy.

Are Display Ads or Native Ads Best for Engagement?

   - Native Ads: They’re easy to engage with because they fit seamlessly into the content.

   - Display Ads: Eye-catching and attention-grabbing, but users might suffer from ad fatigue. 

Native Ads vs. Display Ads: Brand Image

   - Native Ads: Intended to be helpful and less overly salesy

   - Display Ads: A bit in-your-face if not done right.

Do Display Ads or Native Ads Convert Best? 

   - Native Ads: High conversion rates because they’re seamless and excellent for UX.

   - Display Ads: Great for spreading the word, but might struggle to seal the deal.

Display Ads Vs. Native Ads: Cost Analysis

 - Native Ads: It is premium upfront, but worth it for the engagement rate. 

 - Display Ads: Offer different pricing options to fit your budget, but might not deliver the same punch as Native Ads.

Native Ads Vs. Display Ads: Targeting

   - Native Ads: Precise audience targeting. 

   - Display Ads: Good audience targeting, but not as precise as Native Ads. 

Are Display Ads or Native Ads More Flexible?

   - Native Ads: Dynamic, ready to adapt to any platform or content type.

   - Display Ads: Versatile, but might need more tweaking to fit in seamlessly.

Native Display Ads Vs. Display Ads: Choosing Your Champion

Which one fits your marketing plan based on your KPIs? 

Native Ads

Go for Native Ads if:

  • You’d prefer giving a good ad experience that’s less intrusive 
  • You want to drive engagement 
  • You want to build brand awareness 

Display Ads

Opt for Display Ads if:

  • You want to spread the word far and wide 
  • You’ve got visually stunning content that demands attention 
  • You need flexibility in ad format and placement 

Key Takeaways

Like any good marketing tool, native and display ads have strengths and weaknesses. The key to knowing which tool to use is understanding your current and long-term marketing goals and how each tool can advance those goals at the right time. 

If you’re looking for granular control without needing to be hands-on, programmatic advertising is recommended. Unlike traditional ad buying, which involves manual negotiations and purchases, programmatic advertising streamlines the process, enabling advertisers to reach their target audiences more efficiently and effectively.

Whether you go for the stealthy charm of Native Ads or the flashy appeal of Display Ads, just remember that a good ad experience is one that delivers value to right people. Focus on offering something of value—and don’t forget to make it look pretty. 

See the Klever difference. Get in touch with our team!

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