Why Klever
Launchpad
Clients
Sustainablity
RESOURCES
Contact

WORKSHOPS ARE AN EFFECTIVE TOOL TO REACH YOUR SUSTAINABILITY GOALS

Welcome to 2024 — an era where personal and business priorities are undergoing a transformation. At the forefront of this collective awakening lies a renewed commitment to the planet, as it takes center stage for consumers and businesses alike.

Though the formula for success is yet to be affixed, the path toward embracing a new way of doing business can often leave company’s perplexed as the concept of sustainability evolves. Regardless, a resounding demand for environmental responsibility is emerging. As business leaders search for solutions, the best place to start is actually one of the oldest—in the classroom. 

The renaissance of in-person workshops now play a crucial role for businesses yearning to achieve success in sustainability. With both social and environmental awareness influencing consumer choices, sustainability workshops have emerged as a value tool for businesses looking to thread those values into the core of their operations.

SUSTAINABILITY IS WORTH THE INVESTMENT

The global landscape is constantly shifting, and companies are understanding that sustainability is a business imperative. According to Harvard Business Review, organizations will soon start prioritizing climate change protections as a crucial part of their benefit offerings. Integrating sustainability into ongoing operations, marketing, and advertising is not only an ethical choice, but also the only chance for a company’s long term survival. 

A secondary study conducted by HBR surveyed 350,000 U.S. customers, and found that sustainability stood out as a critical driver of building trust in a brand. More notably, the study revealed that Gen Z and Millennial customers are particularly inclined to support brands that demonstrate concern for both people and the planet. In fact, these younger generations are 27% more inclined to make a purchase from sustainable brands compared to older generations. 

Considering young consumers will soon hold the majority of purchasing power, these findings underscore the importance of sustainability in choosing one business over the other. 

IN-PERSON WORKSHOPS WILL INSPIRE YOU

Businesses should embrace the new age of in-person education and collaborative exchange of knowledge. Attending in-person workshops can serve as a great first step towards integrating sustainability in the heart of your business operations. Choosing the right sustainability workshop for your business will provide value that extends far beyond catering to environmentally conscious consumers. Workshops will enhance: 

Open Dialogue to Knowledge Transfers: By actively listening and engaging in dialogue, you open yourself up to new ideas and inspiration that can help you think outside the box and come up with innovative solutions for your business. In considering alternative perspectives and gaining “second-hand” knowledge, you can gain valuable insights that may help you navigate similar challenges in your business endeavors, especially in sustainability. 

Networking to Growth Opportunities: Connecting with professionals and experts in the field will broaden your network, fostering skill development, potential collaborations, and partnerships that share your brand values. 

WHY ATTEND A WORKSHOP WITH KLEVER FOR THE PLANET? 

The main challenge is finding a workshop that aligns perfectly with your business needs. Workshops specifically designed to cater to your unique goals can be rare to come by. Klever for the Planet offers one of the few in-person sustainability workshops dedicated towards helping your company reduce its emissions in digital advertising. 

If your company's online presence is growing, then so are your carbon emissions, which makes sustainable advertising a feasible goal for most businesses. Acquiring the necessary tools and skills to reduce these emissions can play a crucial role in determining the sustainability of your company. 

Klever’s curated approach will provide your business with with: 

  • In-depth lessons of the importance of sustainable advertising 
  • Engaging discussions with sustainability experts
  • Access to state-of-the-art technology and tools that can aid you in achieving your sustainability targets
  • Strategized approach to understanding what works for your business
  • The opportunity to connect and collaborate towards the shared objective of reducing your carbon emissions
  • Resources to effectively convey those messages to consumers

Klever for the Planet's interactive workshops are carefully led by sustainability professionals, guiding participants through practical strategies and technologies that will ultimately lead to greater success and a lower environmental impact. Reducing carbon emissions in your business through sustainable advertising will bring you closer to achieving your sustainability goals. 

FINAL THOUGHTS 

Whether you want to increase your visibility, minimize your carbon footprint, or establish trust and loyalty for your brand, attending a workshop can provide the tools and opportunities necessary to get meaningful results. Continued learning can be both a pivotal and transformative experience that not only benefits your business, but also the planet.

Back To Index